Whitepapers

Explore the links below to learn more about Technology Enabled Marketing.

Email Delivery Guidelines
Mansell Group works closely with clients to ensure optimal delivery rates. By effectively managing email content, ISPs, corporate domains, RBLs and AOL, our clients enjoy consistent delivery rates of better than 95%. This white paper is a brief overview of several Mansell Group Best Practices.

DMA Email Delivery Best Practices
The following best practices and recommendations were developed to suggest appropriate practices for marketers and list owners seeking to maximize delivery of communications with their in-house files of customers. This white paper was assembled by the Direct Marketing Association (DMA).

Building an Email Database
There are many reasons why email communications to an in-house opt-in list is one of the most effective strategies for building customer loyalty, reinforcing brand and increasing revenues. Not the least of these is how cost effective such programs are.

Best Practices - Email Marketing
Email offers several unique communications advantages, including impressive cost effectiveness, high return on investment (ROI), immediate measurability and tracking, speed of delivery, and sophisticated targeting and segmentation capabilities.