Industry Research

Explore the links below to learn more about Technology Enabled Marketing.

Mckinsey & Company - Power of Email
Email's speed, cost, and effectiveness (response rates in excess of 15 percent for most targeted campaigns) are securing its central role in the marketing environment. But marketers must act quickly - and build out an internal email database.

Electronic Newsletter Usability Study
The most significant finding from our usability research on email newsletters is that user’s have highly emotional reactions to them. This is in strong contrast to research on website usability, where users are usually much more oriented toward functionality.

Enterprise Data Virtualization
Enterprises are facing the growing challenges of using disparate sources of data managed by different applications, including problems with data integration, security, performance, availability, and quality.

Left Brain (Analytical) Marketing
Current strategies for allocating marketing resources come up short in two respects: 1) They do little to help marketers deliver a high return on their investments and 2) they fail to account for consumers’ rapidly changing behaviors and media consumption.

Seven Ways to Bridge Marketing Technology Gap
As marketers strive to integrate vast sources of data, present targeted messages to customers, and increase the measurability of marketing, technology is critical. But in many companies, IT and marketing have a dysfunctional relationship.