Mansell Group Acquires Leading Marketing Communications Firm
Atlanta , GA, January 17, 2005 - Mansell Group, a provider of email marketing/communications and customer relationship solutions, has acquired WordOne, a leading provider of strategic communications solutions focused solely on the nonprofit market. The purchase enables Mansell Group to deepen their services to non-profit clients such as AARP, National Education Association and the American Cancer Society. WordOne will operate as a separate business unit of Mansell Group, Inc., remaining in its Decatur offices with founder Betsey Russell and vice president Andrea Galloy, as well as other key personnel, in place.
Founded in 1996, WordOne is a team of strategic marketing consultants, writers and designers committed to working solely with nonprofits, foundations and member associations. WordOne provides branding, communications and marketing strategy, and design and production services to its clients. Since its inception, WordOne's client list has grown to include the Southeastern Council of Foundations, the Association of Small Foundations, Arthur M. Blank Family Foundation, Bellsouth Foundation, The Home Depot Foundation, Rockdale Foundation, Sapelo Foundation, Albany (GA) Chamber of Commerce , Georgia Center for Nonprofits, Metro Atlanta Arts Fund and the American Heart Association.
Said Mansell Group CEO Ed Grenvicz , "I'm very pleased that the WordOne team is joining us. They are some of the most talented people operating in their field and we're excited about working together. Our clients will immediately benefit from this new resource. Together with WordOne, we now have some of the deepest nonprofit communications talent available anywhere in the industry."
"This new relationship with Mansell Group provides a number of important strategic benefits for WordOne and our clients," said founder Betsey Russell. "It will give us access to the resources of an industry leader and the opportunity for collaboration with other Mansell Group employees, enabling us to provide more comprehensive marketing solutions for our clients. In addition, Mansell Group's extensive client relationships within the nonprofit industry provide WordOne an immediate platform for expanding our core business of providing print and online communication strategies and creative services."
About Mansell Group:
Mansell Group (www.mansellgroup.com) is a leading provider of technology enabled marketing and customer relationship solutions for enterprises, including market leaders such as AirTran Airways, Sony Music, National Education Association, Moen Faucets and the AARP. Mansell Group's managed solutions including: email marketing, inbound email customer support, database management, and customer intelligence - are integrated into one outsourced platform. Headquartered in Atlanta , Georgia , Mansell Group employs technologists, marketing professionals, account managers, and customer support experts. Mansell Group is a member of the prestigious Inc. 500 representing the fastest growing companies in America .
About WordOne, a Mansell Group company:
WordOne, a Mansell Group company (www.wordone.com) is focused solely on providing print and online communications services to the nonprofit, foundation and member association markets. WordOne adapts proven techniques and practices from the corporate world into highly effective communications for the nonprofit world. As a full-service firm, we provide start to finish branding, planning, writing, design and production services in print and online. Since 1996, WordOne has worked with: Arthur M. Blank Family Foundation, American Heart Association, Albany Chamber of Commerce, and Bellsouth External Affairs, and the American Red Cross.
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