Headquartered: Atlanta, Georgia
Office(s): Atlanta, Washington, D.C.
Year Founded: 2000
Corporate Structure: Privately-held (C-Corporation)
Industry: SaaS (Software-as-a-Service), Marketing
Focus: Helping marketing professionals use technology to communicate.

Mansell Group combines leading technology and marketing insight to drive customer communication programs including: email communications, SMS mobile marketing, broadcast voice messaging, database management, customer intelligence, online lead generation, as well as a complete professional services group. Mansell Group actively supports over 250 leading organizations including: AirTran Airways, AARP, ChoicePoint, City of Atlanta, National Education Association, Payless Shoe Source, Randstad, SEIU, The Princeton Review, and Thompson Corporation.

Our team believes technology is no longer at the service of marketing; it defines marketing. We also know this places marketers on an unprecedented learning curve, requiring them to become conversant (and then some) with skills and tasks for which they are temperamentally ill-suited. On the other side of the fence, the technology folks are dealing with coworkers who cannot express their needs in the language of the realm. Programmers don't want creative briefs, value propositions, or mission statements. They need minutely detailed specs.

Mansell Group bridges the marketing and technology divide.